When done right, when you create a video, it can become your hardest working salesperson, working for you 24/7.
Would you believe it: TikTok is the number one watched platform… even over TV
platforms like Netflix?
TikTok is catching up to and may have even surpassed Netflix as the number one watched platform.
TikTok is outranking every other video social media platform by a large margin.
TikTok is still new and there is still SO MUCH ROOM for
creators
People are leaving other social media sites and looking to
connect with new authentic creators
TikTok loves down to earth, authentic content. No crazy
dancing or elaborate videos required
It can take as little as about 5 minutes a day and you can reach millions
per week.
THE BREAKDOWN OF A VIRAL VIDEO
Include these 5 things in every video for the best
chance of going viral
Know your niche and stay in it. Creating content for a specific
group with help it resonate deeply with that group. Don’t leave your niche. Keep your channel completely in your niche. This will help the algorithm understand how to best promote your content.
Include a captivating hook in the first 5 seconds.
Keep your video “lean” and cut out anything that
is not necessary and cut out any pauses or breaks.
Don’t keep any dead space before or after your
actions or talking.
Save the “payoff” for the end of the video. The
reward!
Include a call to action on your videos at the end!
If it goes viral you want to see results such as
follows or purchases.
THE BREAKDOWN OF A VIRAL VIDEO
01. The hooks 1-3 seconds
The first 1-5 seconds of any video is the MOST important. If
viewers don’t make it pas the first 5 seconds the algorithm will
NOT push your video to more people.
The hook is the first line in your video you use to catch people’s
attention and convince them to watch the rest of the video.
02. The build up
The build up immediately follows the hook and is used to build
more suspense so that the viewer keeps watching. If you give
them everything they want to know in the beginning of the
video there is no reason for them to keep watching. Keep them
watching for as long as possible!
03. The value
Here is where you provide the valuable information they have
been waiting for! This can be the lesson, the information they’ve
been looking for, an answer to a problem. The goal is to keep
them until the end of the video so be prepared to keep your videos
“lean” meaning “trim the fat” cut out anything that is not
absolutely necessary.
BONUS TIP: Your video is being viewed by strangers! So ask
yourself would this matter to a stranger? If no then cut it!
04. The Pay Off
Don’t resolve ANYTHING until the final 3-5 seconds of your
video. This keeps viewers watching until the end which will
result in the algorithm pushing your content to MORE people
because the people that already watched it loved it (In TikTok’s
eyes if someone stays to the end of your video it was a GOOD
video so they will show it to more people – and if they watch it
more than once this is even better!)
Growing and going viral comes down to
ONE thing…
Creating quality content.
Learn to create quality content and
you’ll never have to worry about
money or sales again.
The creator industry is a 250 Billion
dollar industry. THIS is the future of
creating income.
Creating quality content will be an
invaluable skill in the next few years.
Here’s a few starting points for
quality content
Create and “content corner” in
your house where you really feel
like you can “set the scene” and
keep it clean
Make your videos light and bright
– no dark rooms
Keep your text small and
readable (no colors for your text
besides black or white)
Never film a video empty
handed. It looks more natural
when your holding a cup, a pen, a
phone… anything to keep your
hands busy and natural!