You aren’t meant to work with everyone. You aren’t everyone’s specialist, destined to work with them or everyone under the sun.
Your ideal group travel client, whether it’s a destination wedding, a golf group, or otherwise is most likely searching online and:
On information overload
Struggles with where to go
Is most likely stressed and already has too much on their plate
You succeed as a travel professional by understanding your customers.
ONLY once you have defined your ideal group client and you understand who they are from the inside and out, then you can understand how to ATTRACT them. You attract them with your marketing message. You want to get to the core issues of what they are facing, instead of posting generic messages.
You want to develop the best message for them, their interest and niche so they see you as the ONLY option, they treat you like a professional and they immediately value you and your services.
We help you find your winning marketing formula.
When you understand how your customers think, what they like, and where they are, you find better ways to make more sales. When you get better acquainted with your target customers, then you can realize true success.
You need a really clear profile of your target customer, make one now — otherwise your marketing will be less than-effective.