There are so many options for a travel niche and ideal clients.
Inspiration for Marketing:
1) Mark Comfort of Cruise Holidays in Kansas City. They are the largest seller of river cruises in the US. His advice is to build a growing client list. They have 3 primary lead sources – newsletters, post card mailers, radio. Their ideal client target is 5 years before they retire up to 10 years after they retire. Those 15 years are the sweet spot to find people with money and time.
2) Story from Freddy, our Disney BDM – There is an IC in Texas, who gets most of her business from 2nd hand consignment weekends, like Just Between Friends. She didn’t have a ton of luck the first year, now most of her business is from this. She has a table setup, it’s just Disney info. Now every year, they’re expecting her there – They associate her with Disney because they see her every year at this consignment sale.
Your Goals as a VV Travel Agent!
Lead Sources – Ongoing sources, that send clients to you on a regular basis.
Blog Boost – How to Promote Your Blog Posts
Corporate contracts – retreats, incentive trips, sales retreats
Media Coverage / Press Coverage
Facebook Group Growth / Group Lead Source
Create QR Codes for Expos, Business Cards, etc.
Lead Source: House Party Method – Gain Clients
Why it’s important to set goals
Goal Setting / Business Snapshot – Success Planner
New Agents / Defining Your Niche
New Agents / Creating Your Ideal Client Avatar